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video marketing statistics for 2020 that can help with your strategy

by | Jun 18, 2020 | Best Practices, Digital Marketing, Video

Video marketing is an important component of content marketing strategies. Because the majority of consumers are visually oriented, incorporating videos into your campaign is a great way to attract new followers and keep your current base coming back for more. However, you may be wondering whether you even have the budget to produce videos or if they are imperative to the success of your business. If you aren’t yet convinced that you need to work with a video production service, these statistics might change your mind.

Types of Videos

Before we jump into statistics, take a look at the various types of videos you can produce.

  • Video blogs
  • Interviews and presentations
  • Tutorials and how-to videos
  • Product reviews and demos
  • Live streams
  • Video testimonials

Now for the stats.

  1. 85% of Internet users in the U.S. watch online videos every month – Statista

You heard it yourself—video content is everywhere and more people are watching it now more than ever before. The majority of video consumers are between the ages of 25 and 34 and don’t only watch more videos but also watch them for longer.

  1. 54% of consumers want brands to produce more videos – HubSpot

Consumers don’t just want to be entertained—they want reasons to pay attention to a certain brand. Consumers are more prone to skipping audio or written content, so if you can keep them enticed with a video, you’ll be more likely to increase your sales.

  1. 87% of marketers are using videos as a marketing tool – Wyzowl

Because of its recent success, video marketing is now a must for any business looking to succeed. As the demand for video content rises, companies are no longer willing to be left behind, trusting in the potential for video content to increase engagements and improve brand trust.

  1. Consumers like video content on social media most – Animoto

Once a simple photo-sharing platform, Instagram has now introduced features such as IGTV to encourage brands and users to put out more video content. In fact, a large number of consumers cite videos as the reason they made certain purchasing decisions. Video marketing can be an excellent way to drive sales.

  1. Video marketers get 66% more qualified leads per year – Optinmonster

Because of increases in brand awareness, videos are helping businesses land more customers every year. This is because customers are given the opportunity to educate themselves about a brand in a more entertaining way through visual learning.

  1. 88% of marketers are planning to do video marketing on YouTube – Wyzowl

The most popular platform for creators and brands to publish videos, YouTube is an excellent way to reach out to and educate potential customers. If you’re planning to branch out your video campaigns onto other social media platforms, don’t overlook the benefits of posting on Facebook, Instagram, and LinkedIn.

  1. 8 of 10 customers have made a purchase after watching a video – Wyzowl

An engaging video can play a large role in one’s purchasing decisions. This is because the majority of online users will turn to a video to learn more about a product or service. If you’re worried about the money that will go into a video production agency, you can bet that you’ll earn it all back when customers make more purchases. In fact, 88% of marketers are satisfied with the ROI on their social media video campaigns.

  1. By 2022, 82% of global Internet traffic will come from video streaming and downloads – Cisco

This projection is almost an 88% increase in the traffic experienced from videos in 2017. Play your cards right and you can get potential customers clicking through to your videos by the millions.


If you were worried about cutting into your budget to invest in video marketing, these statistics will show that it’s an investment worth making. As more brands hop on the video train, you’ll want to make sure you aren’t left behind—you won’t want to miss out on any leads!

At 141 creative, we’re not just a video production agency in Massachusetts. We pride ourselves on taking a unique approach to marketing strategies that get you to stand out in a crowd of millions. Ask us how!

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