If you want your website to achieve digital success, you should strive to get some love from Google. As the most used search engine, appearing on the first page of results would definitely lead you to enjoy organic traffic and essential leads for your business.

However, getting success in Google is not as easy as you think. As you work hard to achieve better search rankings, it might help to consider looking at possible mistakes that Google deems as red flags. To start, here are five common Google mistakes and how you can correct them.

1. Irrelevant Content

Google values content very deeply, and it has a lot of power over your online ranking. If you want to reach the first page of search results, you should consider optimizing your content to be more valuable and in-depth.

Yes, you might be using keywords in your content, but it’s more than that. Google looks for value—this means tackling important subtopics and answering relevant questions in your industry.

For better content creation, you can use valuable tools like Market Muse or Surfer SEO. They will give you keywords, terms, and subtopics to touch one, plus a content score, so you can take on the right path of handling website content properly.

2. Low-Quality Traffic

Getting clicks is valuable for your website, but that only applies if the traffic you get is high-quality and organic. If all you receive are spam links, you can just get hurt instead of ranking better.

If you want to eliminate unwanted traffic, you can make use of Google Analytics. It will help you identify bots and spammers that only bring harm to your website. Once you find them, you can start working on getting rid of them and cleaning your site.

3. Missing HTML Tags

Most sites utilize basic HTML tags, and that’s a good thing. But if you want to stand out, using advanced HTML tags can help you rank better on Google. They improve your website’s indexing, allowing you to incorporate the most important keywords and topics you can use.

For instance, you can start by adding meta tags to your posts. They can help human users and bots see you through the main keywords and get engaged through your brief description of what your post will be about.

4. Poor Backlinks

If you plan to work on your site’s search engine optimization, one thing you can do is strive to get quality backlinks. With this, you need to get authority domains linking back to your website, helping you get better ranks on Google.

To get quality backlinks, what you should focus on isn’t volume. Instead, you should set your sights on obtaining valuable connections. Find the high-authority sites relevant to your niche and reach out to them to help you build your backlinks and boost your credibility.

Final Thoughts

Improving your rank on Google can do wonders for your business. With these four things, you can get a head start on your online optimization and open doors to more opportunities to make your website better.

If you need guidance on how to handle search engine optimization for your website, work with us at 141 Creative. As an SEO company in Massachusetts, our team of experts can guide you through your journey towards a better Google ranking and user experience for your target customers. Book a call today for a free SEO audit for your site!