Whatever your niche or industry may be when you started your website, there’s one thing you surely want to accomplish: ranking on the first page of Google. While this is a common goal for just about every company out there, the difference is how you execute your strategies to get there.
As you plan your KPIs and develop your digital marketing strategy, here’s something you need to know. There is tremendous potential for success if you implement a Search Engine Optimization-centered (SEO) approach by hitting its six foundational pillars.
Continue reading to find out more about them.
Pillar #1: Website Content
Content is king when it comes to SEO, so it’s one of the most important things you must excel in. After all, Google’s algorithms aim to find the best content that offers valuable information and effective solutions to its users, so make sure you can provide that if you want to rank well.
One of the first things you should do is research the needs of your target market. Look at what your prospective customers ask and look for when they go on Google. Then, design a content schedule to address these pain points and consumer preferences to establish your brand as a reliable source of information in your niche.
Pillar #2: Web Traffic
You should also prioritize getting clicks on your site, ideally organic traffic. The amount of traffic you generate is an excellent way to determine if your marketing efforts are working. But, if you are still getting a low amount of clicks, you can work on that. You can run paid ads or invest in social media marketing to redirect your audience to your website.
Pillar #3: Technical SEO
Outstanding SEO performance begins on the foundation of your website. So, one of the first things you should work on is your site architecture and your codes. Optimizing these two elements will boost user experience and also help search engines crawl better on your site.
If you want success in technical SEO, here are some questions you should ask yourself:
- Is your site well-designed for both desktop and mobile users?
- Do you use HTTPS to add web security?
- Are your site URLs structured well?
- Does your site load quickly?
- Do you use meta descriptions and keywords in your titles?
Pillar #4: Link Building
Another essential part of establishing your website is link building. Backlinks refer to getting other websites to link to a certain article or landing page on your site, similar to getting a shoutout or recommendation. Backlinks help in building your credibility and show that industry experts vouch for your expertise.
Pillar #5: Online Reputation
Another thing to look into is what people think about your business and website online. Nowadays, shoppers want to look into the experience of others and read reviews before they decide to partner with you. So, you have to make sure that you encourage satisfied customers to give you good reviews on third-party sites and social media. It’s also important to address negative reviews and assure customers that you are always improving your products or services.
Pillar #6. User Metrics
Finally, make sure that you prioritize user experience. When a customer clicks on your site, you should provide them with a smooth and quick browsing experience. For instance, your website should load within three seconds, your overall site layout must be easy to navigate, and your website must look professionally designed.
SEO focuses on providing an amazing experience for your customers and helps you get more by improving your exposure in Google’s search results. By focusing on these all-important SEO pillars, you will be able to strategically improve your site and reap the benefits in the long run.
If you feel unsure about applying these principles to your strategy, work with an SEO agency in Massachusetts like 141 Creative. We are a digital marketing agency that helps companies handle web design and web development along with excellent SEO services. Book a discovery call today, and let’s talk about how we can help you.