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multiple location seo – 3 ways to incorporate it into your strategy

by | Oct 22, 2020 | Best Practices, Digital Marketing, Search Engine Optimization

The modern business landscape is fiercely competitive, especially in a digitally-oriented society where SEM business and fortune companies alike strive to reach the top spot in SERPs to build their visibility. It’s hard enough to drive traffic to a single location for your store; what more if you have a franchise in multiple locations?

If your operations work on a regional basis, creating a solid local SEO strategy is necessary to bolster your growth within your area. For stores with many locations, you can still optimize your campaigns by incorporating highly specific tactics to dominate your local search for different franchises.

With that in mind, here’s our take on how you can provide equal attention to your multiple-location business.

Tip #1: Create a Dedicated Landing Page for Each Location

Landing pages play a crucial role in building your brand, mainly because it directs customers to a specific product, service, or location in your case. Cramming different addresses on one page can confuse the user experience, especially since it makes web navigation a mess.

By creating separate landing pages for every location, you have more room to highlight special offers unique to every destination. Not to mention, you have higher chances of appearing in location-specific pages ranking and get indexed by Google.

Tip #2: Create a Google My Business List for Every Location

Google My Business is an excellent avenue that allows you to improve your visibility in local search results. It shares all the necessary information a customer needs when searching for your niche, from the contact details, the link to your website, your operating hours, and more.

By creating a profile for every location of your store, you can take better control of your presence as a whole and ensure all customers from different areas have access to your complete information.

Tip #3: Optimize the Content for Every Landing Page

Beyond having location-specific pages on your website, it’s best to optimize the content by ensuring the title tags, descriptions, and images used are relevant to your specific market. Add thorough service descriptions, photos, unique directions, and even common queries that may differ for every franchise.

The Bottom Line: The Benefits of Creating an SEO Strategy that Highlights Multiple Locations For Your Franchises

Whether you’re running two franchises or two hundred, optimizing your local SEO for every location is crucial if you want to come upon the screens of your different target audience. When armed with the right information, every business location can garner traffic that can enhance your online presence.

How Can We Help?

Are you striving to drive attention and build your brand awareness for your franchises? Upgrading your local SEO strategy is the key to putting the spotlight on your business, but highlighting multiple locations can be tricky.

Our digital marketing agency in Rhode Island can help improve your branding with our quality SEO services, so get in touch with us and see how we can help you reach a good ranking on SERPs.

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