Your store’s interior isn’t the only infrastructure that needs spring cleaning. When was the last time that you gave your website an audit? Your website may need a massive revamp after years of processing and displaying information for your business. Since this is where most users go to look for information on your business, it should be well maintained at all times!
However, it can be difficult to know how to start and what to look for. Here are some tips to declutter your website design and keeping the content you need on your site:
Sort out navigation
You should employ web maintenance services to check your navigation panel once in a while to make sure that all the web pages on your site are relevant and up to date. It can be overwhelming to have to scroll through multiple pages and elements just to get to the information that your consumers need.
If you have any drop-down menus on your site, we would recommend switching it out for a mega menu instead. Drop-downs are difficult to use on smaller devices, whereas mega menus allow you to list several options in an expandable 2-column format!
Fill up your blog and resources
You may find it difficult to part with some areas of your website. If it’s crucial to your business, then don’t throw it out—all you need to do is move it to your blog or resource section. This is one of the best tools for organizing and archiving content! You can arrange your posts in chronological order and then sort them further into different categories.
Reorganize your landing pages
One struggle that many marketers and designers face is learning how to strike a balance between the user experience and search engine optimization. While a webpage that is filled to the brim with content may make it easier to rank higher on search engines, it won’t be user-friendly. Conversely, trying to keep a clean and modern design may make it difficult for users to find your website.
Put yourself in the shoes of the visitor when you are thinking about where to place the content. This gives you more leeway to judge the webpage objectively!
Use an open design style
The latest trends in style and design involve open layouts, with plenty of white space and less structured block panels. If you are in the middle of redesigning your website, this is one style that your graphic designer may suggest, particularly the use of negative spaces in creative ways. Accordion-style tools, where content can be expanded or collapsed based on the visitor’s needs, is a good way to organize a lot of content in a simple setup.
The accordion tool is most often seen on the Frequently Asked Pages section because this page needs to accommodate all the information on your company in a clear and concise layout. Remember, collapsed content is still indexed and viewed by search engines, so it will affect your SEO ranking.
Make your content concise
SEO agencies used to just fill each webpage with all the content that could be offered. Likewise, visitors enjoyed reading up on everything they could. However, today’s users don’t have that luxury anymore. Most of them only spend a few seconds on a site and scan words quickly as they scroll. When you are cleaning up your website content, make sure that everything in the final cut is easy to read and scan.
High level messaging is found in the headlines, sub-headlines, and bullet points on a page. Your most important messaging should be placed here and arranged in a hierarchy so that visitors can quickly determine if your business has the products and services that they are looking for.
That’s all you need to know to get started! Renovating your website can feel refreshing and can also boost your confidence in your business. With more and more people choosing to go online shopping, you should be capable of catering to your target audience and reaching them on the platform they are most comfortable using.
141 Creative is a web design agency that services businesses in Massachusetts and other nearby areas. Aside from web and graphic design, we also offer digital marketing and search engine optimization services. Contact us today to discuss how we can help you stand out!