Collecting feedback for your brand is crucial to catapulting your business forward as it has a significant impact on your online reputation. Whether it’s negative or positive reviews or mentions, you can turn this traffic into valuable insight for your company and use it so help establish your presence in this digitally-oriented landscape.
There are various funnels in marketing that help manage your reputation, but search engine optimization (SEO) is proving to be one of the best strategies that enhances various aspects of your online reputation management.
Benefit #1: SEO Encourages You to Create Profiles on Multiple Platforms and Boost Engagement with Users
Creating different profiles online from social media to business listings can help businesses bridge the gap between their brand and their target market. Beyond setting up an account in the channels suitable to your brand, SEO also encourages you to actively participate by engaging with your audience.
Some forms of engagement you can fulfill that significantly enhance your reputation include the following:
- Filling Complete Profile Information – A profile without any active content nor complete information looks unprofessional, so adding relevant details about your brand is considered a positive ranking factor.
- Online Monitoring – Replying on comments, liking shares, or reacting to mentions online is an excellent way to manage people’s feedback on you. Bad comments may seem like a setback, but can quickly become a comeback for your brand if you address issues. Using Google Alerts also help you stay on top of people’s mentions, allowing you to keep up with people talking about your brand and even use it for keyword research.
- Commenting on Non-Relevant But Equally Important Topics – Gone are the days where brands focus on cold, hard-sell marketing tactics. Modern consumers appreciate well-rounded brands that have a say on other topics, so joining healthy conversations with other brands or customers is an excellent way to show you care for others.
Benefit #2: SEO Brings Focus to Your Link Building
Link building between authoritative websites makes the world wide web go ‘round, especially when it comes to ranking high on SERPs as search engines prioritize websites that have quality backlinks across your domain.
Linking with trusted websites is a sure-fire way of improving your online authority, but you need to practice caution as using spammy links can be just as harmful to your reputation. With that in mind, using Google’s “disavow links” should help you tell Google’s search bots to not count certain links from external sites as a ranking factor.
Benefit #3: SEO Enhances Your Content Using ORM Campaigns
Content is king whether online or offline but in the digital world, producing quality content is not enough to facilitate positive impressions from your target audience.
SEO tactics solve that by optimizing your website and encouraging you to leverage social media, third-party review sites like Google My Business, and ensuring you have product descriptions that answer trending queries.
With optimization tactics, you can put your content on the map and attract the right traffic to your website.
The Bottom Line: Boosting Your Online Prominence with SEO
Seeing as most modern consumers, a whopping 97 per cent to be exact, relies on online research for reviewing products or services, your business needs to keep up by ensuring you create a compelling perception for your brand. To that end, the list above should help you utilize SEO to improve your online reputation.
Looking to establish a strong and positive online presence? Our digital marketing agency in Massachusetts can help improve your branding with our quality SEO services, so get in touch with us and see how we can help you reach a good ranking on SERPs.