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3 website color trends to consider in 2021

by | Jan 14, 2021 | Best Practices, Digital Marketing, Graphic Design, Web Design

Throughout the years, the purpose of a business website has remained the same: to provide visitors with the information they are seeking in relation to your products or industry. This isn’t going to change in 2021. Nevertheless, there are certainly other things that will, and your web design is one of them!

Website design is liquid—always changing and flowing according to the needs and preferences of the market. Today, we see a rise in minimalist design as web designers discover better ways to showcase brands without detracting from the message they are trying to convey. The user experience is no longer an afterthought, and while the visual appeal of a site is still a priority, it does not precede usability.

This year is all about simplistic design that doesn’t compromise the user experience. We can see this in the removal of superfluous elements which not only centers the user on the message but improves technical factors such as loading times and responsiveness.

Website Color Trends in 2021

This year will undoubtedly be exciting for web design agencies and brands alike as together, they seek to serve their clientele in new and improved ways. While we could go on and on about the latest updates in landing pages and font families, we have one main point of discussion today: this year’s website color trends. If you’re considering a website redesign this year, take a few of our ideas into consideration:

Simplify Your Site with Black and White

One of the most timeless color combinations to exist, black and white designs have been around for years. It may not be new, but that isn’t to say it can’t be effective. When the darkest and brightest of colors are placed side by side, they create an elegant contrast that can be manipulated in seemingly endless ways.

A dynamic greyscale site can grab the attention of a visitor in an instant, enticing them to continue browsing. When text, images, and other visual elements are combined to create a beautiful balance, you ensure that the focus is on the message and the design does nothing but add to that experience.

Add Depth with a Gradient Color Scheme

Gradients are used to add depth or texture by gradually blending from one color to another. When applied correctly, they can greatly enhance the viewing experience without detracting from the content itself.

It’s important to note that gradient colors are often hard to work with because poor usage can make a site look tacky and outdated. Tactful application with an expert hand, however, will add depth and even realism to an otherwise simple site.

Make the Website Easy to Read at Night with Dark Mode

If you’re not familiar with it yet, the idea behind dark mode is that it reduces the light emitted by a device’s screen while maintaining the minimum color contrast ratios required for readability. As viewers spend more and more time browsing on mobile devices, adding a dark mode can be a gamechanger as it allows your site to be viewed comfortably no matter in what lighting condition.

Conclusion

The digital marketplace is evolving at a tremendous pace. Design trends will always be changing, but there’s no reason for you to fall behind. With a few simple and intentional adjustments to your website, you can remain on the cutting edge and keep your competitors on their toes. This year, consider updating your website color scheme and give your visitors a new reason to pay a visit.

Need a hand with your website? Give us a shout. As a web design agency in Worcester, we pride ourselves on delivering results fueled by passion. Let us contribute to your website design project today!

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