3 reasons to incorporate video into your digital marketing campaigns

by | Jul 17, 2020 | Best Practices, Branding, Digital Marketing, Video

Videos are not the future of digital marketing because they’re already here. With over a billion hours of video content being uploaded to YouTube every day, and with every major social media platform already incorporating this medium, there’s no question that the demand for the content is widespread. If you’re looking to gain any competitive edge through your digital marketing efforts, then you should consider utilizing video.

If you’re still not sold on the idea, and you’re still not scrambling to look for a good video production service, here are reasons you should incorporate videos into your digital marketing campaigns:

  1. They Are Highly Educational

If you have been paying attention, you’ll have noticed the drastic ways that the Internet has changed how marketers sell their products and/or services. With many choices on the web, marketers quickly ditched pitching and aggressive selling and switched to addressing issues that their target customers care about. After all, customers no longer need to be sold on an idea of a product or service; they’re already looking for you.

In terms of educating your audience, videos are by far the most effective tool. They’re better than having your customer read through paragraphs of text, and photos are usually limited by their medium. Videos are so effective that 92% of marketers say that video has become a very important part of their marketing strategy.

A word of advice: Aside from being educational, videos should also be concise and well produced. Although you are free to shoot and edit your content, it’s best to hire a video production service for your business.

  1. They Can Boost Your Search Engine Optimization Efforts

Videos are good for search engine optimization because they help you reduce bounce rates and earn you quality backlinks.

Bounce rates tell you the percentage of the people who land on your website without interacting with anything on your website. Videos help you decrease the bounce rate by retaining people’s attention long enough to look around and find something that interests them. This is especially true for people who dislike reading paragraphs of text and immediately look for a photo or video for visual information.

Meanwhile, high-quality videos can earn you quality backlinks. While backlinks are no longer the only way to earn points from Google’s algorithm, they are still a powerful signal of authority. However, this only works if your video is hosted on your website, and not just embedded from a free hosting service. This is so that people who want to link back to you will use your page’s link, not the video URL from YouTube.

  1. They Encourage Conversions

Provided that your video looks professional, it can help convince page visitors to become paying customers. Nevertheless, this is not just wishful thinking. In a 2017 study, 90% of customers said that videos helped them make buying decisions, and 64% of these views translated to sales. If you’re serious about video, it’s best to work with a reputable video production agency that already has the necessary expertise to make your vision a reality.

Conclusion

Videos are an excellent way to educate your audience about your products and services. Remember that they no longer need to be pitched, but they need to be convinced. Your content should let them see the value that your product or service is going to give them. The more they see your product or service in action, the faster they will go towards making a purchase decision.

Our video production agency in Massachusetts understands how to produce and use video effectively to drive conversion and help your brand grow. If you do not want to miss out on the benefits of videos, get in touch with us today to see how we can help!

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