3 important graphic design trends in 2020 your brand needs to be aware of

by | Jul 30, 2020 | Best Practices, Digital Marketing, Graphic Design

As technologies evolve to allow smoother interactions between humans and their machines, it evolves the field of graphic design. Humans are highly visual creatures, and while there are many aspects of tastes that are culturally defined, some things are generally perceived as aesthetically pleasing to the general public.

Much of commerce today is led by design and to the constant improvement of the user experience. Many of us don’t even realize that graphic design has impacted our lives, even in activities as simple as searching for something online.

But not every trend is a hit, and not every fad becomes a classic aspect of popular graphic design. It is hard sometimes to discern what is right and what isn’t, especially if you haven’t been trained in the field.

In this article, we are going to go over some of the most popular 2020 trends in design, and how you can use them to significant effect in your business.

Animations

GIFs have only increased in popularity and use in recent years, with the increasing use of social media. Many emotions can be conveyed with the right GIFs for any situation. Many of these are considered humorous, but there is no reason that GIFs can be used in professional situations as aspects of graphic design.

Short animations are a perfect way to engage with your audience, especially given the decline in the average attention span and the increase in the demand for quick delivery of information.

Having original GIFs centered around your brand is also a great way to increase brand recognition, as it can be applied to your logo, or other promotional materials.

Simple fonts with gravitas

Current branding trends when it comes to logos are pointing towards “less is more.” Many logos these days are made from custom typefaces meant to express legitimacy and gravitas, with just the name of the brand as the central concept.

Such a logo can be incredibly memorable to those who perceive it, especially if your brand is new. It is a simple way to grab the attention of your target audience and take hold of their memories.

A great example here is the simplicity of the Netflix logo, which either appears as a large red “N” on a black background or as a red “Netflix” against white. Both use bright colors contrasted against a different color to give it more emphasis.

Illustrations

Photos are regularly used in marketing, but illustrations are beginning to gain a foothold in the industry because they are perceived as engaging content meant to entertain. It serves the dual purpose of entertaining your target audience and promoting your brand.

It is a fantastic way to distinguish yourself from the competition and a fantastic strategy in content marketing.

Conclusion

Among these trends, one thread runs common: users prefer meaningful content that is easy to absorb. That is not a trend any brand can ignore, as it might spell their obsolescence. Such trends only prove that it is important to keep abreast of the waves in the market to maximize the profitability of your business.

We’re a branding agency in Massachusetts. If you need help with the graphic design needs of your business, send us a message! We have the skills and expertise needed to take your enterprise to the next level.

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