3 essential ways to create captivating marketing videos

by | Mar 26, 2020 | Best Practices, Digital Marketing, Video

People are visual creatures; they love seeing and interacting with images and videos. Because of this, businesses need to take advantage of this idea and use an approach that promotes their brand in the most visually engaging way possible.

If you’re a business owner who is trying to showcase your products and services in an appealing way to catch the attention of your customers and target audience, then consider video marketing! If you do not have the skills to do this by yourself, work with a digital marketing agency that offers video production services to help you create an effective video marketing campaign that meets your objectives and propels your social media forward.

In this article, we will share with you three essential tips to create compelling online videos:

  1. Make your video story-centered

Stories help deliver your message in the most captivating way possible to capture the attention of your audience. For this reason, you should focus more on centering your videos around the story before making a sale. Concentrate on the value and the benefits you’re providing for your customers.

To showcase your brand effectively, seek professional video production services to hook your customers by appealing to their needs and desires. Finally, place a strategic and relevant call to action with a tracked URL at the end of your video that relates to your story.

  1. Captivate your audience within 10 seconds

When marketing through videos, you need to catch the attention of your audience within the first ten seconds or less of the clip. If the video fails to do this, potential customers will likely click away from your video, and you will fail to get your message across.

Make sure that your videos are short and to the point. Immediately convey the value of your video by getting right to the grit of the tale and sparking your audience’s curiosity with questions and teasers to grab their attention and make them watch till the end.

  1. Use humor in your videos

In the corporate world, it’s a common misconception that your content should only be centered on professional and formal tones. While this approach can be effective, this can actually result in producing videos with a stiff tone and a yawnsome script.

To avoid boring your audience and delivering the same dull mood in your videos, take the risk and incorporate some humor into your content. Don’t feel constrained by the usual formal tone that is typical in your industry. Instead, think of fresh ideas on how you can incorporate humor into your videos to be an attractive factor.

Comedy is a relief from the harsh reality and the monotonous life. While using humor in your videos can get quite risky, your audience would definitely want to laugh and have a good time. Stand out and take a chance on being funny. When done properly, you will get your point across efficiently, effectively, and economically.


Videos are effective in engaging your customers with your brand. With effective video marketing strategies and excellent video production services, you can establish a connection with your consumers and showcase your products and services efficiently. Whether you want to create a video that will make your audience laugh or cry or to inspire and inform them, it’s important to hire a creative team that produces engaging videos that exceed your expectations.

If you’re looking for a video production service in Worcester, get in touch with us to see how we can help you create captivating marketing videos!

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