2 tips to establishing a strong brand reputation amid covid-19

by | Jul 2, 2020 | Best Practices, Branding, Digital Marketing, Graphic Design, Web Design

The COVID-19 pandemic has caused significant damages that go beyond health issues. In just a few months, this ongoing global crisis has caused massive disruption in socio-economic activities in different parts of the world.

Your company may also be facing challenges on how to keep the business running despite the ongoing crisis and the economic slowdown. You may have had to close a great percentage of your physical operations in response to the observation of social distancing measures, losing a significant amount of your revenues with no business coming in. Whatever you needed to do to adjust to the new normal, we can all agree that the situation is not good-looking.

As a business owner, you have the responsibility of taking care of your employees and customers, but remember that you also have to protect your brand reputation in these trying times. The challenges and obstacles are on another level, yet you must never lose your composure and do something that will attract the public’s attention for all the wrong reasons.

Despite the obstacles faced amid the pandemic, here are two tips that you should keep in mind to help your team and improve your reputation:

1. Establish clear lines of communication

In this time where social distancing and quarantines have created a separation between businesses and customers, your digital presence is more important now than ever. Your stakeholders and clients will want to stay updated with your business, which is why you should work on your website and apply the necessary changes. Adding your company’s latest stance on COVID-19 is a good place to start.

Taking that idea further, you can also set up a page dedicated to your business’ contributions and efforts in aiding the people and communities most affected by the crisis. In addition, you can include the changes in operation you have made to adjust to the new normal.

Aside from your website, you must also work on your internal communications. Take care of your team and keep them up-to-date with the latest organizational changes. They will surely appreciate your efforts in keeping them in the loop, especially in these uncertain times.

2. Explore ways to be helpful

Now is the best time to go above and beyond to help your community. Invest in strong relationships with your stakeholders by helping them out, especially those who are the most in need. Continue to work with them, be accommodating to their concerns about their work, and look after their welfare. In the middle of these trying times, providing any form of assistance to your employees will go a long way.

This is also a good way for you to build brand trust and loyalty. How you have supported your employees and contributed to different causes and charities will be remembered and celebrated when the virus has passed.


It is often said that tough times reveal true character. For you and your business to stand out and survive, it is important to establish clear lines of communication and find ways to be helpful in your community. Practicing these two tips are a great way to cope because it shows that you are a company with the brains and the heart, keeping your customers and employees feeling safe and satisfied despite the pandemic.

Digital marketing is an essential tool in establishing a strong brand reputation during these trying times.

If you are looking for a branding agency in Massachusetts to help you protect your brand and leave a lasting impression, we’re ready to help you be seen and be heard. Get in touch with us today!

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