why small businesses should hire a professional web designer

by | Sep 16, 2021 | Best Practices, Digital Marketing, Web Design, Website Maintenance

Many business owners fail to understand that website design and development do not just involve building and designing a website. Aside from the site’s aesthetic appeal, there are also other factors to consider when it comes to creating and developing one.

Due to this misconception, a few people usually belittle what professional web designers and developers can do. And to make matters worse, the existence of free website builders online further antagonized many into thinking that they have no need for a web design service.

Indeed, you can easily draft and make a website through website building platforms, but note that these don’t offer the full range of services that a web design agency does. Furthermore, there are limitations to these free tools as well. From design to security, there’s only so much they can offer. Thus, cutting corners to save money with a website builder now will just cost you more money in the long run.

And if this still doesn’t convince you, below are plenty more reasons why hiring professional web designers and developers is a smarter decision.

1. Unique Website

Free website building tools offer designs and layouts. However, aside from the fact that most of these resemble one another, you are only presented with limited options. For this reason, there’s a high chance you’ll match with numerous brands, given that there are many firms that make use of such platforms.

Instead of helping you build an online presence, these programs rob you of the chance to stand out. Restrictions on functions and features also hinder you from tweaking your website the way you want.

2. Improved Security

Statistics state that 43 percent of cyber attacks usually target small businesses. Correspondingly, 60 percent of small businesses that fall victim to such threats and attacks run out of business in a mere six months.

Given this trend, it’s only fitting that small businesses take precautionary measures to ward off cyber attacks. But sadly, website builder tools offer little to no protection, making companies that use these platforms a vulnerable target for cybercriminals.

3. Mobile-Friendly

One of the things that website builders simply can’t do is design and optimize a certain website to be mobile-friendly. Since it requires extensive knowledge to render a page adaptive or responsive, programs that do not allow individuals to perform manual coding cannot yield such results.

As a result, you’re likely to miss out on the privileges and opportunities that companies with mobile-friendly websites get to enjoy. This dilemma also makes it a bit harder to land a spot on the results page of a search engine since they prioritize optimized websites over standard ones.

Conclusion

Due to additional costs, small businesses are often apprehensive about outsourcing or hiring professional web design and development services. However, it’s essential to look beyond what’s in front of you as a business owner. Aside from the ones listed above, there are other merits to hiring experts in building your website. While this might cause you to shell out money at the start, this decision may just save and gain you more money in the long run.

141 Creative is a full-service web design agency in Worcester providing high-quality graphic design and digital marketing services. Rich in experience within the industry, you can trust our skill and expertise in creating functional and responsive websites that fit your budget. So if you need a knowledgeable web designer or developer for your company, call us at (508) 556-4460!

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