Although it may have once been considered a mere trend, video marketing has established itself as one of the cornerstones of effective modern digital marketing across all niches in the business world.
With the modern consumer spending most of their free time online and watching videos, it’s no surprise that it has now become the prime way for a business to engage with their target audience. As opposed to feeding your audiences with long, boring blocks of text, this medium can help your business succeed in drawing users to your brand.
The Types of Videos You Should Start Using
Taking a step towards video marketing is one thing, but committing to undergoing a full-blown strategy is another! Video production is already difficult in itself—which is why it’s important to plan it out properly to really come up with high-quality content that’s sure to hook your target audience in. By partnering with a video production service provider, you’re one step closer to achieving your marketing goals.
If you’ve been looking to take your digital marketing efforts to the next level, then here are a few types of videos worth considering:
Perfect for learning: Explainer videos
As one of the hottest categories of videos today, explainer videos are both abundant and still highly sought-after. These types of videos cater to the average viewer’s desire to learn in the most convenient way possible—by following an easy-to-consume video!
Explainer videos, in essence, act as a form of explanation that helps communicate any idea or concept in a more effective manner, which essentially helps businesses easily communicate the value of its products or services. Instead of force-feeding concepts in word form, explainer videos help present even the most complex concepts in a much more digestible form for any type of viewer.
A new way to keep track: Screencast videos
Screencast videos, to put it simply, are a type of video that’s classified as a screen recording. It may also include supplementary audio—but this isn’t entirely required for most cases. These types of videos can be used extensively in various cases, such as recording meetings, taking note of any problems when using an app or website, or simply solidifying proof for security purposes.
Aside from being significantly useful for purposes of tracking and documentation, screencast videos can be used in conjunction with other visual presentations, such as educational lessons, website guides, and entertainment.
Primed for engagement and traction: Social media videos
Social media videos, on the other hand, are a type of visual presentation that can be created according to a wide range of styles and formats.
With the use of social media videos, any type of profile—regardless of whether it may be for a business, an influencer, or a budding entertainer—can create shareable content for various platforms. By using social media videos, you’ll be able to create more opportunities to engage effectively with your target audience while also reaching out to a wider range of potential followers who may be looking for pages and pieces of content like yours!
A modern way to promote and pique any user’s interest: Content marketing videos
Not to be confused with any other type of video, content marketing videos mainly act as a supplement for any modern marketing strategy! These aim to capture an audience’s attention by providing them with valuable information—which, in turn, increases your value, too! When used correctly, these won’t only catch the attention of your audience, but they will also make you more reputable in their eyes and improve your own website’s Search Engine Optimization (SEO) in the process.
Sentimentality-based connection made easy: Testimonial videos
As opposed to the other types of videos on this list, testimonial videos—or customer story videos, as they’re alternatively called—stand out because of their ability to use the power of emotions in order to effectively get a message across. Through the use of real-life stories and authentic accounts, testimonial videos help cultivate a sense of trust for any product or service. By showcasing a particular customer’s pain point and their journey with using the product to resolve that, it can further reinforce how the business functions as the be-all, end-all solution for that particular concern.
The Bottom Line
When used correctly, videos can help upscale the marketing of any business up a notch, widening its horizons by creating more opportunities to interact and effectively communicate with a target audience. By taking on the services of a professional digital marketing agency, you can create a video tailored to your brand that will set you apart from the competition and help foster long-term brand retention!
Are you looking for a video production agency in Massachusetts that can help you create a video that’s sure to captivate your audience? 141 Creative is a full-service digital marketing agency that specializes in providing you with the solutions you need to help you grow. For one-of-a-kind video production services, work with us today!