video marketing – why it is vital for marketers in 2021

by | Aug 26, 2021 | Best Practices, Content Creation, Digital Marketing, Video

We live in the digital age, the genuine “rise of technology” has taken over. Everywhere we look, we will see some form of digital media that has taken the place of its traditional counterpart. Although printed books are still popular, ebooks have risen to the challenge of rivalling printed books. The same can be said about the marketing industry. Where there used to be radio, broadcast, or print media in the past, the innovative concept of video marketing has taken place and even surpassed other forms of marketing media to get important news to target audiences.

Because of the rise of video streaming apps like TikTok, YouTube, and Netflix, the popularity of video content has boomed a lot in the past few years. Since most people will already be using their screens to view video content already, it would be unwise for marketers not to see what they can do with their video content.

Video Marketing: Why It Is Vital for Marketers in 2021

Making short, informative videos that spread information about your brand will be a great way to ensure that your website gets the attention it deserves! Here are a few out of the many reasons why you should seriously think about creating video content for your business marketing plan.

1 – Videos Attract Attention

Videos will bring the attention that websites need to encourage its visitors to purchase. Usually, potential website visitors will be drawn to carefully-created videos and will captivate their interest to get to know the brand more.

2 – Videos Build Trust

Videos have the capability to evoke certain emotions and feelings more than reading a text or other forms of printed material. This is why videos will build trust between a brand and its potential customers.

3 – Higher Conversions

Once your potential customer’s attention will be grabbed by the video, they will be more inclined to visit the website and follow through on purchasing an item. Well-created videos will do wonders for a brand and its website’s conversion rates.

4 – Google Prefers Video Content

Rankings for search engine results will be based on how long a visitor lingers and stays on your website. Since videos will encourage people to stay on sites longer, it will have a much better effect on a website’s rankings.

5 – It Is Easier to Explain Things in Videos

Lastly, many people will prefer to watch an informational video than read a long instructional text. It will be much easier for people to grasp the concept of how to do something if they are able to watch it. Remember the saying a picture is worth a thousand words? A video is probably worth a million words.

Conclusion

If you think that your marketing plan needs some work, maybe you need to consider adding video to your digital marketing plan. Keep in mind that video content will encourage people to share and spread the word about your products, and this in itself will promote brand awareness. In a nutshell, if you are looking for a way to revamp your marketing plan and breathe new life into your marketing content, you just might find the solution you are looking for in video marketing!

Should you need a video production agency in Worcester, work with 141 Creative! We offer web design, graphic design, digital marketing, branding, search engine optimization, and video marketing to help boost your sales and conversions!

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