Search Engine Optimization (SEO) and brand awareness actually go together, but not many know that. Even though SEO is commonly used to generate organic traffic to a website, it can also be used to strengthen branding and brand awareness.
What Does SEO Do?
SEO does one main thing: generate organic traffic. When your site ranks at the top of organic search results, users will visit your website more than your competitors. That also means more clicks on your site, especially from users who rarely go past the first of the search engine results page (SERPs).
But have you ever considered that SEO and brand awareness might work better together? The first page of SERPs promotes visibility, engagement, and authority for the brand, offering more than just clicks to a company. But before we delve deeper into that, first, let’s understand the relationship between SEO and brand awareness.
How SEO and Brand Awareness Work Together
Any company that aims to promote brand awareness wants to be recognized, of course. But it’s not just about the name of the brand; it’s also about its values, products, personality, and niche. That promotes recognition of the brand, as well as remembrance and differentiation.
Promoting brand awareness is one of the most important objectives that companies and marketers pursue. Therefore, marketing strategies are often used, with SEO one of the most powerful tools. However, SEO is not always the top choice when brands create strategies to promote their brands.
SEO optimizes websites and web pages, which means it helps it reach the top spots on the internet. These spots provide high visibility to sites that match the user’s search intent. So, getting these top spots means you can show users what your brand is about and what it has to offer. With SEO, you no longer need to invest in additional services or even media content to reinforce your branding.
With SEO, Brand Awareness Follows
If you want your brand to be known for one or two things, you need to rank them for those topics. If a business wants to promote its branding while acquiring customers, you need to use target keywords related to your brand.
For example, SEO and content marketing are target keywords used by digital marketing agencies to promote their business. As they promote their business, they’re also letting people know what they’re about. In addition, what users find about a brand on Google helps them identify the quality of the brand’s services, along with their values and mission. With that, brand promotion just follows.
But that’s not all. As soon as your brand earns traction among users, the more they’ll talk about it. That ranks your website higher, which also helps your SEO. So, in simple words. SEO and brand awareness go hand-in-hand: when one of them improves, the other does, too.
After all, search engines algorithms are all about attending to the needs of the users. When more people know your brand, the higher the importance they’ll put on your website. If you aren’t in a place where you can simply rely on your brand awareness, focus on optimizing your SEO.
Long Story Short
So, in a nutshell, SEO and brand awareness help each other for the sake of your brand. Being at the top of SERPs promotes buzz for your brand while boosting your brand awareness strengthens your place in search engine algorithms.
141 Creative is a digital marketing agency in Massachusetts, offering web design, graphic design, branding, SEO, and video marketing. We focus on what makes our clients stand out from the rest because that’s how we get results. We dare to be different in a growing digital marketing world, and we put passion into everything we do.
We’re willing to take challenges posed by every new client. So if you want a unique marketing strategy, 141 Creative is the right place. Get in touch with us today.