The Internet has become an increasingly competitive environment for brands over the years. Thousands of new names enter the playing field each day in the hopes of rising to the top while established brands are continuously working to secure their spot.

If you are among those new names, you know how difficult it is to compete for people’s attention. You may have already set up a website, worked on getting backlinks, researching on various keywords, and so on—and yet you’re still struggling to get your name out there.

The truth is that it’s not enough to work on SEO with the end goal of performing well on search rankings. More than this, you must also use it to build your brand.

Working On Branding and SEO Together

At first, these two may seem worlds apart. The first one refers to giving your business identity and making it memorable. On the other hand, the latter refers to the strategies involved in improving a site’s visibility in search engines.

Despite all these differences, they can be put together to increase what is called branded traffic to your website.

Optimizing your website for your branding helps you show up in results from queries that include any reference to your company’s brand. This then leads to ubiquity, and then to brand recognition. Ultimately, when people become familiar with your brand and what you do, they are more likely to trust you and purchase from you.

Going Beyond the Rankings

If you want to use SEO to build brand awareness, you should know that your priority isn’t simply to tweak codes, fix tags, and get your site to the top spot anymore. They’re not the end goals. You have to remember that, at the end of the day, people do not decide to buy merely because of search engine rankings.

Your spot and other data may influence how they think, but they consider other factors, such as their perspective and gut feel about your brand. These are all based on what they see when they search for your name or products or services related to yours.

This leads us back to the importance of having your SEO and branding efforts work together. It is not enough that you appear in search results; your appearances must tell a cohesive and compelling story about your brand and what you do.

The Importance of Working on SEO Branding

When you work on your SEO branding, you get to experience the benefits of having a solid SEO strategy and building a strong brand online in one. Here are just a few of the many advantages you will gain from fusing these two aspects together:

• Your top ranking pages in SERPs are not random pages on your website anymore; instead, they are all strategic pages that help you tell a cohesive story. Consequently, this impresses prospective investors, partners and customers.
• You get to tailor your landing pages according to user intent by choosing the right keywords. This helps you increase traffic to your website, boost your leads, and improve your conversion rate.
• You get to be in control of your online reputation and what pages from your website appear on search results for relevant keywords.

Conclusion

Optimizing your website for search and working on your branding are two activities that, when put together, can boost your business. It is a strategy that you must use to take your brand to the next level and turn it into something extremely profitable.

The days of keyword stuffing are long gone. If you want to see real and long-lasting results, you must go beyond the rankings. Use search engine optimization with your branding in mind. Doing so will complement your inbound marketing efforts and help your business reach its fullest potential.

Interested in working with a branding agency in Massachusetts to scale your business? We’re the one for you! We take a holistic approach to branding and make sure your entire online footprint is not only consistent but most importantly, beautiful and recognizable. Contact us today and let’s start working on your branding initiative!