Once your website goes live, you probably think that the current web design will no longer be changed. After all, your team spent countless hours ensuring that it reflects your brand, makes a positive impression on visitors, and is pleasing to the eyes. But the truth is that your website is never completely done, and its design has to be updated regularly. Doing this allows you to boost your online presence, drive more traffic and conversions to your less popular web pages, and refresh your brand image.
Although redesigning your website offers many benefits, it shouldn’t be done haphazardly. You need careful preparation to pull this off. To ensure that you achieve your desired results through this strategy, use this article as your guide.
How Often Should I Redesign My Website?
Unfortunately, business websites do not last forever since the average lifespan is 1.5-2.5 years, depending on your industry, budget, and branding.
One way to keep your website looking fresh is to give its design regular updates. Before redesigning, consider how valuable your website is to your visitors, how long your website is functional, and whether there are significant changes in your industry. The best way to figure out a reasonable time frame for a website redesign is to look at other websites and what customers are saying.
How Do I Redesign My Website?
There are proper steps to ensure good results from a full website redesign. Here are some of them:
- Analyze your current site
Check your website. See which pages are top-performing, rebuilt from scratch, and torn down. To determine which pages are performing well and enhanced, analyze its bounce rate, time spent per page, keywords, and submitted lead generation forms.
- Understand your audience
Users usually visit a website to learn more about a certain topic, contact or visit a business, discover more about a brand, product, or service, or make a purchase. As a website owner, you are responsible for figuring out who your audience is and why they visit your website. This will help you understand why your top-performing pages are successful.
- Determine how a website redesign will affect your business
A website redesign can make or break your business. Sometimes, it can drive traffic to your website, but other times, it can cause your visitors to get confused and exit your webpage. To prevent such an issue from happening, determine how your website will change. Then, work with a reliable web design agency and ask them for help to make your website easier to navigate.
While you may be tempted to overhaul your website to make sure it looks as fresh as possible, note that a drastic change can elicit negative responses from your visitors. Therefore, make sure every change you make will be well-received, mirrors your brand, and conveys your message.
Your business website should always be open to changes depending on different factors. To ensure that it stays relevant, consider undergoing a website redesign. Have a successful redesign by following the steps listed in this guide and working with a reliable web design agency like ours.
If you need web design services, reach out to 141 Creative. We will help you offer a positive user experience by building a well-designed business website. We focus on serving clients in Massachusetts, Rhode Island, and Connecticut. Contact us to learn more about how we can help grow your company!