Finally, you are about to build your brand, which can be pretty exciting. You get to think of possible names, look for cool logos, and choose the font and color palette that feels right for what you want your brand to look and feel like.
If you think that these are all there is to brand building, you would be wrong. That is not even half the job. Let this article tell you the other things you need to prepare to complete your branding.
You probably have an idea of how you want your brand to look, but what about how other people perceive your brand? Thinking about how you want other people to understand your brand is what you call its identity.
As a brand owner, your brand identity depends on your vision. No one else can dictate that but you. You can seek some help from a branding agency, but it still depends on your objectives at the end of the day.
If you have no idea where to start, go back to your company’s mission. With a clear goal, you can design your brand to reflect it. Next, determine your unique value proposition or what sets your business apart from others. Then, create your brand’s visual identity based on these ideas. Here is where you finalize your logo, colors, fonts, and other visual elements of your brand. Finally, stay consistent with it and apply it to all your marketing materials.
If the visual elements of your brand are under the brand identity, what is the brand image about? If brand identity is what you want other people to see your brand, brand image is how they actually see your brand.
In simple words, it could also mean your brand’s public reputation. The most important thing is to ensure that your brand always has a positive image to the public. You can effectively achieve this by having a dedicated PR team to spread your brand message to important mediums and social media pages to create awareness for your brand.
The third element you should establish is the brand culture. It refers to the core values that your company holds in high regard. Traditional values such as honesty and integrity are common to different companies, and every business should adhere to those values with utmost importance.
However, if you want your brand to be relevant, you can also include your moral and political stances in the picture. While you cannot please everybody, your brand would still look more reliable by taking a stance. Just make sure that they are still aligned with your company’s goals.
Lastly, you need the people to feel they can relate to your brand by giving it relatable human personalities. If you want to connect with your audience truly, remember that the best way is through emotions, which you can only achieve if you know who you are talking to and how to engage them. Using your audience information, create a set of human characteristics that people can attribute to your brand name.
If you want your brand to have a strong story and relatable characteristics, you need to consider these four core elements. When you successfully create a brand identity, brand image, brand culture, and brand personality, you can develop a successful brand that would encourage people’s trust and loyalty. More importantly, boosting brand awareness would be more manageable.
These four components may be easy to understand, but developing them from scratch can be challenging, especially for first-time entrepreneurs. If you need help, you can always count on professional marketers to assist you. 141 Creative is a branding agency in Massachusetts that can distinguish your brand from others. Contact us to learn more about our service.