Did you know that Google’s algorithm gets updated more frequently than some people update their social media status? Yes, this is why to say that it’s challenging to keep up with those changes is an understatement! It may very well be the bane of your existence as an online business that depends a lot on your website ranking for success.
The thing is, you know you can’t afford to ignore the algorithm updates, or you’ll risk falling far behind the competition. This is why you need to keep your conversion rates high and your organic search traffic continuously flowing.
In this article, the experts from your trusted SEO agency, 141 Creative, will share four SEO tips you must remember in 2021 to improve your rankings:
Tip #1: Do Away With Anything That Slows Down Page Loading
A slow-loading website shoots conversion rates down, period. If you think web users are going to wait for your webpage to load for them to see whatever information you have there, you are mistaken. People are very impatient, and they simply know that there are other sources for what they need, so it’s easier for them to leave a website for another.
You need to make sure that there are no unoptimized photos or videos that could slow down your site’s loading time. You should also always check the plugins and themes you use and see if anything is affecting the speed and performance of your site!
Tip #2: Focus on Improving User Experience
One of the best ways to boost the performance of your website is by focusing on your users. Yes, you’ve likely heard this last year and the year before that and so on but the principle remains true till today. The reason for this is that no matter how many changes Google makes on the algorithms, what will never change is how users prefer websites that deliver the best experience for them. That doesn’t just mean fast loading but also valuable content, easy navigation, and excellent design, among others!
Tip #3: Optimize Your Content
You might not realize it, but there are things that you can do to help search engines comprehend your content so that they’ll deem it relevant to users’ queries. Optimize the following elements to help your rank higher in the SERPs environment:
- Meta description
- Alt tags
- Title tag
- Internal linking
- Header tags
Of course, do not forget that your content has to be written well and that it should be engaging and enjoyable to read; otherwise, users won’t find it valuable.
Tip #4: Secure Your Website
Having a good URL will get users to trust you more easily, and one easy way to do this is by switching to HTTPS. If you aren’t sure if you already have this, check the loading bar when you open your website. If you see a lock icon right next to the bar, it means that your website is secure. Most web hosts offer this in the packages they have, so if your website is still not secure, you should see if it’s possible to upgrade to a package that includes this!
At this point, you now know four easy things you can do to improve your SEO efforts and your website’s performance in 2021. These are essentially the basics that you can’t do without. Whether you have only recently launched your website or haven’t updated it for a while, using this guide can help ensure that you keep up with the ever-changing Google algorithm.
Of course, you can even achieve more by getting professional SEO services from a reputable company that can take your website where you want it to be!
141 Creative is a trusted SEO agency in Massachusetts that can ensure your website is performing well and ranking high on SERPs. We also offer other digital marketing services. Get in touch with us today to see how we can help!