In light of the global spread of Coronavirus that has put everyone’s lives on indefinite hold, many businesses today are struggling to cope with the uncertainty that comes with this global pandemic.
For some business owners, marketing during this period seems like a bad idea that will put even more strain on their current financial situation. However, the opposite is quite true.
While employing marketing tactics now may cost additional resources, it is even more important now to continue to spread brand awareness so that businesses may bounce back once the crisis has ended. In this article, we’ll provide a few marketing suggestions to help you do that.
1. Prioritize SEO and organic content
Due to the nature of organic content, the current global lockdown represents an ideal time to start investing in SEO. With many of your customers now having more free time on their hands, there’s a good chance that they’ll be more receptive to information regarding your business.
This also means that they are more likely to search for this information in the first place, providing you with a prime opportunity to make use of SEO to target their queries and deliver the relevant information to an already engaged audience.
2. Shift your PPC tactics
Because many customers are now at home and not necessarily in close proximity to your business, you might want to consider shifting your ad targeting methods to accommodate for this change.
You could expand the breadth of your location-based targeting or shift to more demographic-centric approaches. Either way, you will maximize your current ad spend to target the customers that you want to attract.
3. Provide incentives for customers
You can also give customers a reason to give you their business now by providing them with good reasons to do so. Offer discounted prices, more flexible payment options, or tangible rewards that will entice them to continue patronizing your brand.
Even if you are not able to conduct business as usual given the current situation, you can still give your customers something to look forward to after all this is over—something we could all use nowadays.
4. Get involved in the relief effort
As a business owner, you have access to resources that many others don’t. Use this to your advantage, by extending the same resources to others. This might not appear as a traditional marketing tactic, but your good deeds now can pave the way for a better brand image down the line.
Try to incorporate your philanthropic activities into the content you produce. Instead of shining the light on your brand, however, make the focus the people that you help, as well as the support that you have received that, gave you the ability to do so. Be a superhero for your community.
These are indeed troubling times that call for creative measures for your business to survive. Consider any of the suggestions highlighted above, and you will be giving yourself a better shot at making it through this crisis.