If you look into website and building content, you must learn about deploying effective Calls-to-Action (CTA). A CTA is a set of words that call onto your target audience to perform a favorable action. It may be to subscribe, follow, join, or buy—all that matters is that you convince them to do so.
CTAs are usually found as buttons or links on a landing page. Usually, CTA buttons are better than hyperlinks—they are generally larger, easier to spot, and more satisfying to act on. They also have various styles like shadows, colors, gradients, and special effects that distinguish them from other website elements.
Here are some tips on how you can improve your CTAs, whether through buttons or links, for an increased conversion rate.
1. Words Have Power—Maximize Them
CTAs are usually short, which means you cannot be overly verbose, or you risk losing your customer’s interest. What’s crucial about it is that you should be careful with the words you choose. Pick out the words that are creative, appealing, and exciting.
The words you use should bring out a sense of urgency to your offer—it should make them feel like they really need to do what you want them to do. Some persuasive words you can use are “Get”, “Visit”, “Now”, “Today”, “Try”, “Last,” and more!
Using exclusive offers and time-restricted commands also works wonders. You have to trigger the user’s FOMO or fear of missing out. Doing this will encourage them to actually hurry and buy whatever you are offering so that they will not miss out on something big.
Millennials’ FOMO can be easily triggered, so take advantage of that. Some CTAs you can use to trigger FOMO are “Offer Expiring in X Hours!” and “Sign up now and get XX% discount!”
2. Your Audience Are Humans—Observe Them
A lot of studies speculate that the best location to put your CTA is at the right of the landing page. This is based on the Gutenberg Diagram where an imaginary Z is imagined across the webpage. The two spots at the right of the Z are where viewers are expected to take action.
Additionally, you should place your CTAs depending on the audience’s reading behavior. People usually read from top to bottom and left to right. It is important that they do not have to scroll back up after reading the page just to click your CTA button or hyperlink. Also, placing the CTA at the beginning without letting the audience read information about your offer first might not lead to them buying into it.
3. Find the Best CTA Style for Your Brand
You should experiment with various CTA styles to land on an effective one for your brand. Do not just depend on formats available on the internet—be creative and make your own!
There are multiple tools available online to help you create a compelling CTA button. Choose colors according to color psychology and go for aesthetics that do not clash with your web design or brand colors.
Having a well-placed CTA can lead to an increase in sales. As a business owner in the digital world, you should make the most of your resources and use them toward generating revenue so you can scale up for long-term success!
If you need help organizing your website for effective CTA placements, contact an SEO agency to help you. Partnering with a web design agency can also help ensure that your website looks great and cohesive with your CTA buttons.
Do you have a business you want to rank well in Massachusetts, Rhode Island, and Connecticut? Check out the SEO service offered by 141 Creative. Contact us today to plan an SEO strategy and receive a free SEO audit for your website!