3 ways effective video marketing can help improve your brand

by | Sep 17, 2020 | Best Practices, Branding, Video

If you’re looking to expand your online presence as a business owner, it’s essential to rely on a digital marketing approach that will improve your brand. One way of gaining more customers and acquiring an image is through the use of video marketing strategies.

Ever since modern technology introduced the internet, people have been coming up with successful ways to market their brands, from using images to video media. Social media platforms and websites feature video campaigns that can help you acquire your objectives and generate more profit.

For those who don’t have the resources to come up with an effective video campaign, hiring a video production agency is necessary by leaving the professionals to handle your ads. If you still aren’t convinced that you need video marketing, keep reading below.

It is a Long-Time Trend That Just Keeps Improving

At present, video marketing remains to be one of the most effective marketing strategies because it isn’t just a fad that people eventually get tired of after a while. Instead, it adapts to the needs and wants of online users and continues to be an efficient promotional approach.

Since you can find most of your potential customers online—whether they’re browsing through social media, looking at photos, or watching videos regularly—you can easily reach your target audience and focus on convincing them to support your brand.

Popular social media platforms, like YouTube, Facebook, and Instagram, have already learned how to manipulate the power of video. In fact, these online platforms have been helping brands and businesses to attract more customers over the past few years.

It Offers Better Return On Investment Compared to Other Methods

Companies receive a higher ROI for turning to video marketing campaigns to sell out their brand than if they still depended on other approaches. They’ve found that more consumers are willing to buy a product or service sponsored by a video.

Since consumers want to make sure that what they’re investing in is worth it, they tend to check out your competitors and compare your products and services. In this regard, producing explainer videos, which highlight your product or service’s features and enumerate its benefits, can give you more chances to make a sale rather than with other traditional methods. Hiring a video production service to encapsulate your idea of advertising your brand gives you a leading edge as well.

It’s a Convenient Way to Reach Consumers and Bring Out Emotions

Another reason for choosing video is the power of using online live streaming through social media platformsto produce real-time content and uplift customer engagement. It’s an innovative method of reaching out to your customers and exposes you to vulnerability.

The more consumers witness your brand from different perspectives that make you seem relatable, the better the likelihood of acquiring their trust and turning them into your customers. Most of the time, people want to support something they can empathize with because they know your brand has a good cause.


Now that you already know why video marketing is an effective social media strategy, you shouldn’t be surprised to find that your competitors have already gone ahead and used it to promote their brands. If you want to use a marketing campaign that isn’t just a trend, provides excellent ROI, and helps you relate to your customers, it’s about time you consider using video marketing, too!

Are you looking for a video production company in Massachusetts to improve your social media presence? 141 Creative is a digital marketing agency that offers web design, graphic design, digital marketing, branding, search engine optimization, and video marketing solutions. Get in touch with us today. We’d love to help you out!

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