3 tips to make the most out of your video marketing efforts

by | Apr 16, 2020 | Best Practices, Digital Marketing, Video

While there are many types of marketing campaigns that you can carry out to spread the word about your business, one of the best to do is video marketing campaigns. You might have already employed the tactic, pumping out videos to attract people to your business. But is it doing anything? Are your video productions attracting the most amount of people it can? If you feel like there is room to improve in your video marketing efforts, then chances are, there is.

To help you out, here are three tips to help you make the most out of your video marketing efforts:

1. Upload to YouTube

While you can upload all your videos on your website, if you want it to capture as much attention as possible, then you should also put it up on platforms like YouTube. YouTube is great as it’s a platform meant specifically for videos, where millions of people flock every day to watch all sorts of content.  Not only is this easy to do, but it is entirely free.

Once you have uploaded videos into the platform, you can also embed the video onto your website or anywhere else online. That way, not only are you still offering videos on your website, but you also have access to the audience that utilizes YouTube, effectively expanding your potential audience.

2. Share on multiple social media platforms

While you might be tempted to focus only on YouTube, your videos are better off hosted on multiple social media platforms. To make things simple for you, once it is uploaded on YouTube, you can simply link it to your Facebook, Instagram, or any other social media platforms.

Why should you do this? Well, first, you are expanding your potential audience and, second, this way, your videos become much easier to share between users. Lastly, just like uploading videos into YouTube, sharing it on these other platforms is completely free! When sharing, just don’t forget to add all the relevant information and hashtags to help your videos gain the most traction possible.

3. Tag with keywords

While you might have produced the best video to market your products and leave people wanting more, if you do not tell Google what kind of video it is, it won’t have a clue on how to rank it. Because of this, you must write a description filled with keywords that are related to the video, allowing Google to recognize what your video is all about.

When you add descriptions to your videos filled with keywords, Google will know when it is and is not relevant to a user’s query, giving you a much higher chance to pop up on the first page.

Conclusion

If you’ve already started on your video marketing efforts or are about to, it’s never too late or too early to start applying these tips. By following the tips we’ve listed above, you’ll be sure to boost your video’s ability to attract organic visits to your website and expand your potential audience!

Are you looking for a video production agency in Worcester, MA? We do that and more! Check out our offerings on our website and let us know how we can help you.

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