3 tips for brand image buildup for startups

by | May 1, 2020 | Best Practices, Branding, Digital Marketing

Branding plays a massive role in the success of startups. Because of that, startups should focus on establishing a positive impression on their brand image. Failing to do so will make it difficult to see the growth you want your company to achieve. Your startup will perform miraculous wonders if you successfully manage to deliver your brand story to your audience.

There are many aspects of branding that business owners need to consider—positioning, logos, product quality, visual appeal, verbal identity, packaging, and reasonable pricing. With all of the mentioned factors, it can get overwhelming. Here are three tips for brand image building to help you start your branding campaigns.

1) Pay attention to your brand strategy

One of the most critical mistakes most startups do is neglect their branding for the sake of cost reduction. However, that is often counterintuitive and sometimes does more harm than good for the business.

Investing time and money on branding is not a lost cause. Take a look at some of the most iconic companies today. When you see their logo, you instantly know their products and what their company is all about. If you fail to pay attention to your brand strategy, the chances are high that your target market will not even know who you are.

Brand recognition is what you are after here. The ultimate goal is that when consumers see your name and logo, no matter how small or no matter where they see it, they will know you by heart. Investing in your brand strategy will help you to achieve that level of success.

2) Tell your brand story with depth 

Creating and manufacturing a product that the crowd will love is only the beginning of a successful startup. The real fight starts when you have to establish your business as the best choice among your sea of competition. Because of that, you must connect with your consumers better than your rivals.

In this scenario, telling your brand’s story will help. However, you must remember that you must create a compelling story to differentiate yourself from others. Otherwise, your target market will see you as “another” option instead of being “the only option” in their eyes. 

To create a brand story with depth, look at what connects your brand with your audience. If you find that, you can infuse your feelings and emotions to your business. In doing so, your brand story will have more depth and deliver a more potent blow to your market’s hearts.

3) Partner with an experienced agency 

Startups often don’t have the expertise and knowledge to grow their business using branding. In that case, it is best to consult with a branding agency experienced in helping other companies improve their businesses to success.


Establishing a brand image is hard, especially if business owners venture into a business without prior knowledge and experience regarding branding. Partnering with a branding company might be the best and safest option for these startups to ensure that your brand story gets delivered to your audience effectively.

We are a branding agency in Worcester. Contact us today and see how we can help with growing your business using effective branding strategies.

more posts

2 tips to establishing a strong brand reputation amid covid-19

The COVID-19 pandemic has caused significant damages that go beyond health issues. In just a few months, this ongoing global crisis has caused massive disruption in socio-economic activities in...

3 website maintenance tips for a good first impression

In this day and age, it wouldn’t sound too crazy to say that a website is a company's primary medium through which they interact with their customers. After all, technology today has put millions of...

video marketing statistics for 2020 that can help with your strategy

Video marketing is an important component of content marketing strategies. Because the majority of consumers are visually oriented, incorporating videos into your campaign is a great way to attract...

our guide to hiring the best web developers for your start-up

As a startup owner, you should be quick to adapt to any changes in your market. Digital marketing has become the go-to method for many businesses to promote and sell their products and services,...

why get branding services for your business – what to know

The success of your business depends largely on your branding. It is how you present yourself to your target clients and how they get to know you and remember you. When your brand has successfully...


Submit a Comment

Your email address will not be published. Required fields are marked *