You may think that once your website is up and running online, then the design process is over. However, it really is just the beginning!
There is still plenty of tuning you can do, and by understanding how the website is performing, you can make changes to its design to make it perform much better! In fact, it is this effort after the website is made accessible online that will separate you from the other website that ends up failing to achieve its intended goals.
That being said, here are some tips you can follow to maximize your website’s online presence.
1. Keep up with the analytics
Many people assume that once the website is up, they can just leave it be. However, they end up wondering why the website isn’t performing as well as it should and attempt to make changes that they don’t know will work or not. This happens simply because they are not keeping up with analytics—and this is a mistake you must avoid making at all costs.
Analytics are vital for many reasons. Some can give insight on how well your website is performing, such as conversion and bounce rates, and others can help you understand which specific pages are doing better than others, such as your page views and click-throughs.
Your job is to track these types of analytics to understand how your website is doing in various aspects. Once you make the necessary changes, then you can put your new results against the old analytics to see if the change was positive or not!
2. Give your website ongoing attention
Much like keeping track of analytics, your website requires constant attention to ensure it is performing well online. Such attention comes in the form of fresh content that keeps your website dynamic, fresh, and, more importantly, relevant to the audience.
When creating fresh content to keep your website relevant, one of the things you can do is keep your blog updated with new content daily, weekly, or monthly. Remembering to implement call-to-actions, updating landing pages and forms, and other such attractive elements will also help to keep your website updated with the latest information your visitors are looking for. These efforts will take plenty of planning to do, but once you get a hold of it, you can know that your website will remain relevant to the audience for many years to come!
3. Reorganize when significant changes happen
Sometimes, massive changes to a website can kill off links. What we mean is that if you were to click on a link, there’s a chance that it will lead nowhere or to the wrong page. This kind of issue can seriously frustrate visitors, forcing them to leave for a better-designed website that does not have this problem!
With that in mind, if you are planning to make big changes to your website, give your site a thorough test by clicking everything. Every button, link, and element should lead to the right pages—and if they do not, fix it. If you removed content and had a link directing individuals to the content, then delete or hide the link. In other words, spend the time to reorganize and clean up your website after making significant changes!
As we’ve already mentioned, work has just begun once your website is up and running online. Now’s the chance for you to truly understand how well your website is performing, making necessary changes to improve its performance. Understand that it takes a lot of time and effort to run a website, and it is never a one-stop-shop type of solution.
If you cannot dedicate time and effort to keep your website in its best condition, hire professionals to do it for you! Not only will they take the burden off your shoulders, but you are also given more time to focus on other mission-critical activities to keep your business running.
141 Creative is a digital agency in Massachusetts offering website design, digital marketing, and many more website-related services to help businesses improve their online presence. If you are looking for website designers to build your business website, work with us today!