For a business, websites are assets, especially during a time when many things are shifting digitally. However, many website owners completely ignore their websites, which may lead to several problems in the long run.
If you’ve invested so much time and money into creating a website, it’s critical that you continue to keep it updated and functioning effectively. However, if you think that handling your website maintenance is a complicated process, we are here to convince you otherwise.
Why Is It Important to Maintain Your Website?
In essence, if you fail to look after your website, it will eventually die.
If you don’t maintain your website regularly, it will become slow, stop converting leads or purchases, become infected with malware, or even cease working altogether. You should know that the amount of maintenance your website would require depends on its type and the quantity of traffic it receives.
You can also expect to be vulnerable to hacking if you do not manage your website because businesses are the most common target for hackers. Even if your website is small, many perpetrators will attempt to gain access to it.
Most importantly, a malfunctioning website will harm your business reputation. Potential clients, partners, or customers will usually visit a website to know more about the business they are interested in. And if you do not have a working site, they will likely bounce to a competitor.
To avoid these things from happening, here’s a quick rundown of the three ways you can maintain your website according to different time periods:
If your website is developed using a Content Management System, such as WordPress, weekly maintenance will work best. One way to do this is by uploading creative content on your blog.
Moreover, if your website is currently focusing on SEO and search traffic analytics, you would want to maintain your site more frequently than the average. The more you maintain and alter your site to implement the latest updates, the more chances you will have to improve your SEO. You can also collaborate with a web developer or SEO service in doing this.
Similarly, it will help if you would regularly check for broken links, make sure images load well, and eliminate any outdated or irrelevant information.
Monthly maintenance is best for the type of websites that don’t require much attention since there are some indicators that are better seen on a month-to-month basis. Many organizations, for example, find that looking at their conversion rate each month gives them a much more complete overview than weekly checks.
For instance, if you run an online e-commerce store, try purchasing your own product using your website at least once a month. This will give you first-hand experience on using your website and can give you an idea if something needs to be improved, whether they are on the customer’s or your end. To make it easier, you can always seek the services of a web maintenance company like 141 Creative to help you maintain your site while you focus on more core business tasks.
Lastly, you should check your site every year to ensure that it complies with current criteria established by Google, the government, and other organizations. You can also do several things in this regard, such as making your websites mobile-friendly, switching from HTTP to HTTPS to improve security, and ensuring that your websites adhere to GDPR regulations.
At this point, you now know the relevance and importance of maintaining your website according to different periods, whether it is weekly, monthly, or yearly. Although updating and maintaining your website may seem intimidating at first, you can always depend on expert help.
If you are looking for a web maintenance service in Massachusetts to help you with this, 141 Creative can do it for you. We provide periodic website maintenance, and web and graphic design, as well as digital marketing, branding, search engine optimization, and video marketing. Get in touch with us today to learn more about our services!